By definition, branding is a marketing and marketing practice where a company creates a name, logo, or recognizable symbol that the customer associates with the company. Branding allows your product to break through the flood of competing products and attract the attention of the customer who needs and buys your product. Branding can turn first customers into loyal customers and make your business more market-driven and efficient.
Branding is a set of perceptions and feelings that people have about your business. It is not only related to the logo, but also includes other elements such as corporate identity, packaging, website, T-shirt, car painting, advertising flag, hat or helmet, work uniform, shopping bag,… and all the way to an effective advertising campaign. It’s all branding.
In summary, branding is extremely important to a company. It has the power to change how people emotionally perceive your brand, increase its visibility, and can expand your business.