V poznem devetnajstem stoletju so litografi pri tiskanju začeli masovno uporabljati cinkove plošče namesto kamnitih. Ta inovacija jim je omogočila, da pripravijo več plošč, vsako z drugačnim barvnim črnilom, kar je omogočilo tesno prikrivanje barv na istem listu papirja. Zgodovina oblikovanja plakatov od takrat vključuje tudi Zlato dobo plakata.
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