1. Ljudje se najbolje naučijo v 20 minutah 2. Več senzornih kanalov tekmuje istočasno 3. Kar govorito, je le del sporočila 4. Če želite, da ljudje delujejo, jih morate pozvati k dejanjem 5. Ljudje posnemajo vaša doživljanja in občutijo vaša čustva
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